The Open agrees partnership with Loch Lomond Whiskies
A prestigious, five-year partnership has been agreed between The Open and award-winning independent Scotch whisky distiller Loch Lomond Group for its Loch Lomond Whiskies brand.
The partnership also includes support of the Ricoh Women’s British Open and will showcase globally the full range of Loch Lomond Whiskies. It also means the distiller’s innovative and exciting range of single malts will become “The Spirit of The Open”.
Whisky and golf are recognised as being among Scotland’s most famous products. Studies suggest that there is a close affinity between the two industries with many golf fans also demonstrating a passion for Scotch. As part of the partnership with The Open, Loch Lomond Whiskies will create a variety of highly covetable limited editions, aimed at both golf fans and whisky aficionados alike.
“Loch Lomond Whiskies has a strong international reputation for achieving the highest standards of excellence and was a natural choice to become a new partner of The Open and the Ricoh Women’s British Open” said The R&A Chief Executive Martin Slumbers. “We will be working closely with Loch Lomond Whiskies over the duration of this partnership to introduce an inspiring range of activities which demonstrate The R&A’s shared desire to offer golf fans the very best experience at our championships” Slumbers added.
Loch Lomond Whiskies’ partnership with The Open is effective immediately and runs until 2022. The five-year period includes the playing of the landmark 150th Open in 2021 at St Andrews, the home of golf. The 147th Open takes place at Carnoustie from 15-22 July 2018.
Founded in 1814, Loch Lomond Whiskies can trace its roots back to the Littlemill distillery, which was established in 1772 and is thought to be one of the oldest in the world. Colin Matthews, CEO of Loch Lomond Group, with the backing of London based Exponent Private Equity took ownership of the business in March 2014 which has since been completely transformed.
Matthews said: “We are extremely proud to have agreed this prestigious partnership and association with The R&A for The Open and the Ricoh Women’s British Open. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world.”
Muriel Raguenaud, Marketing Director at Loch Lomond Group, said: “We are looking forward to working with our global partners and distributors to implement a year-round programme of events for whisky and golf fans.”