NewsRSS feed

Stella Artois to be Official Beer of The Open Championship

30 January 2014 15:47 GMT

Royal Liverpool

Stella Artois is proud to announce its status as Official Beer of The Open Championship to be held at Royal Liverpool in 2014.

Throughout its 154-year history, The Open has been renowned as a prestigious event which pays the utmost attention to detail and perfect delivery. This makes Stella Artois, with its long heritage of craftsmanship, the perfect accompaniment for golf’s oldest Major, with fans set to enjoy perfectly poured Chalices of Stella Artois next to the finely cut greens of Royal Liverpool.

Stella Artois will be available at Royal Liverpool from 13th – 20th July 2014, with customised space for discerning golf fans to enjoy a superior beer experience throughout the prestigious Championship.

Away from Royal Liverpool, Stella Artois’ sponsorship of The Open Championship will be supported with a fully integrated campaign including above the line, on-pack promotions and digital marketing.

Stella Artois supports some of the world’s greatest events and with The Open Championship the premium Belgian beer is adding to its impressive list of partnerships, which includes the Cannes Film Festival and the Kentucky Derby.

Phil Pick, Marketing Manager for Stella Artois UK, said: “At Stella Artois we have a huge appreciation for events that celebrate a real sense of occasion and excellence. We are delighted to be a part of one of the biggest sporting events in the UK and look forward to showcasing our pouring ritual to the thousands of fans who will attend Royal Liverpool this July. At The Open Championship we won’t just be serving good beer and cider, we will only be serving the best.”

Michael Tate, Executive Director – Business Affairs at The R&A added: “The Open Championship is delighted to welcome Stella Artois as the Official Beer for the 143rd Championship at Royal Liverpool. We are proud to partner with Stella Artois who share our values of promoting the best in delivery and craftsmanship.”

No Flash
  • Patrons of The Open 2014

    The R&A extends its gratitude to its Patrons for their support of The Open Championship.

  • Doosan
  • HSBC
  • Mastercard
  • Mercedes Benz
  • Nikon
  • NTT DATA
  • Ralph Lauren
  • Rolex

+ Sitemap

News
News Archive
Newsletter - Register for latest news
Tickets
Hospitality
Qualification
Information
Accommodation
Spectator Advice
2014 Ticket Prices
Travel To The Course
Employment and Volunteering
Patrons
Official Suppliers
Future Venues
The Open magazine
Ticket Registration 2015
Players
Current Field – 2014
Entry List
Exempt players page
Open Champions
History
Previous Opens
Open Champions
Do You Know
Claret Jug
Open Venues
Media
Notes on Media Accreditation
The R&A Film Archive
Accommodation
Media Accreditation Contact
Media Centre Register
Media Centre - Approved Users
Transcripts
Bulletins
Championship Stats
Greenside Interviews
Publications
Contact Details
Video & Audio
Video & Audio
Highlights
Features
Press Conferences
Shop

Share usingclose

Google iconGoogle BookmarksDeliciousDeliciousDiggDiggFacebookFacebookNewsvineNewsvineNowPublicNowPublicRedditRedditStumbleUponStumbleUponPrint this page

Send to a friend close

Your details

Send to