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Stella Artois to be Official Beer of The Open Championship

30 January 2014 15:47 GMT

Royal Liverpool

Stella Artois is proud to announce its status as Official Beer of The Open Championship to be held at Royal Liverpool in 2014.

Throughout its 154-year history, The Open has been renowned as a prestigious event which pays the utmost attention to detail and perfect delivery. This makes Stella Artois, with its long heritage of craftsmanship, the perfect accompaniment for golf’s oldest Major, with fans set to enjoy perfectly poured Chalices of Stella Artois next to the finely cut greens of Royal Liverpool.

Stella Artois will be available at Royal Liverpool from 13th – 20th July 2014, with customised space for discerning golf fans to enjoy a superior beer experience throughout the prestigious Championship.

Away from Royal Liverpool, Stella Artois’ sponsorship of The Open Championship will be supported with a fully integrated campaign including above the line, on-pack promotions and digital marketing.

Stella Artois supports some of the world’s greatest events and with The Open Championship the premium Belgian beer is adding to its impressive list of partnerships, which includes the Cannes Film Festival and the Kentucky Derby.

Phil Pick, Marketing Manager for Stella Artois UK, said: “At Stella Artois we have a huge appreciation for events that celebrate a real sense of occasion and excellence. We are delighted to be a part of one of the biggest sporting events in the UK and look forward to showcasing our pouring ritual to the thousands of fans who will attend Royal Liverpool this July. At The Open Championship we won’t just be serving good beer and cider, we will only be serving the best.”

Michael Tate, Executive Director – Business Affairs at The R&A added: “The Open Championship is delighted to welcome Stella Artois as the Official Beer for the 143rd Championship at Royal Liverpool. We are proud to partner with Stella Artois who share our values of promoting the best in delivery and craftsmanship.”

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