Hugo Boss is one of the leading companies in the upper premium segment of the global apparel market. A perfect cut and fit, which customers all over the world appreciate. Two strong brands with distinct target groups. And our commitment to sustainability, culture and sports - that is HUGO BOSS.
HUGO BOSS made its first foray into golf sponsorship in 1985 by supporting Bernhard Langer. This marked the beginning of an ongoing association with the sport. The eleven international golf professionals currently supported include Martin Kaymer and THE OPEN Champion of 2016, Henrik Stenson. Through disciplines like golf, HUGO BOSS conveys brand values such as success, precision, innovation and sustainability.
Doosan is a global EPC leader in power generation and also possesses a line of construction equipment that boasts an unrivalled position in the global market. We are trying to develop new technologies such as collaborative robots, drones and hydrogen production & utilisation technology, which is an eco-friendly energy solution.
In conjunction with The R&A, in the UK HSBC has partnered with the Golf Foundation to sponsor the HSBC Golf Roots programme.
Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. HSBC’s international network comprises around 7,200 offices in over 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by over 220,000 shareholders in 132 countries and territories.
The shares are traded on the New York Stock Exchange in the form of American Depository Receipts. HSBC provides a comprehensive range of financial services to around 89 million customers through four global businesses: Retail Banking and Wealth Management (formerly Personal Financial Services); Commercial Banking; Global Banking and Markets; and Global Private Banking. HSBC is honoured to be a Patron of The Open and is committed to the growth of golf globally.
As well as committing to the professional game, HSBC has a longer-term goal to create a legacy through sponsorship of youth development and grassroots programmes around the world. In conjunction with The R&A, in the UK HSBC has partnered with The Golf Foundation to sponsor the HSBC Golf Roots programme. This has been nurtured to the point where it is now the largest and most successful junior golf development project in the British Isles.
The focus of the programme is to primarily target urban and inner city areas and on the “Skills for Life” such as honesty and respect that an education in golf offers. The Golf Foundation is a registered charity that aims to make it possible for all children and young people to access the sport regardless of their background or circumstances. The aim of the HSBC Golf Roots programme is to reach 1 million children per year.
We’re proud to be a Patron and the Official Card of The Open. The original and most prestigious championship in professional men’s golf, The Open is where the world's finest golfers set out for the honour of lifting one of sport’s most iconic trophies: The Claret Jug. Since 2012, we’ve been an Official Patron of this legendary competition and we look forward to continuing our association with legends of the sport like Tom Watson, Ian Poulter and Justin Rose.
As the Official Card of The Open, Mastercard relishes immersing cardholders in the rich history and excitement of the oldest and most prestigious championship in men’s professional golf. Cardholders can enjoy complimentary access to the Mastercard Club within the Spectator Village with food and beverages to purchase as well as exclusive activity such as appearances by the Mastercard golf ambassadors.
To learn more about how Mastercard brings cardholders closer to their passions, delivering them priceless experiences and privileges, go to https://www.priceless.com/golf.
Mercedes-Benz has been proudly associated with professional golf for over 30 years.
In 1990 Mercedes-Benz became the title sponsor of the Mercedes German Masters and has continued to support both amateur and professional golf ever since.
From 2011 Mercedes-Benz entered into a new and exciting partnership within golf, when the German luxury brand became a Patron of The Open. Mercedes-Benz is very proud to be part of the world’s most traditional Major Championship and looks forward to engaging with enthusiasts, and of course, seeing some world-class golf.
Additionally, Mercedes-Benz is currently partnered with The Masters in Augusta, Georgia and numerous other high profile tournaments such as the WGC-HSBC Champions.
In 2019, Mercedes-Benz celebrated the 30th anniversary of the MercedesTrophy – the largest amateur golfing tournament series in the world. Each year approximately 60.000 golfers from 60 countries compete for the coveted Nations Cup, with the World Final being held in Stuttgart, Germany, the birthplace of the automobile.
With the Mercedes-Benz After Work Golf Cup, Mercedes-Benz established a global 9-hole golf series which is supported by The R&A. The series enables amateur golfers to play golf competitively while fulfilling commitments such as work and family.
Nikon Corporation, founded in 1917, secured its place as a pioneer of optical glass technology in Japan. Nikon now offers precision equipment that captures The Open's best moments.
With continued growth and expertise, Nikon now offers a diverse range of products from its world-renowned consumer and professional photographic equipment to industrial precision equipment.
Nikon UK distributes a wide range of imaging products from consumer to professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; Coolscan digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics.
NTT DATA is your global innovation partner. Headquartered in Tokyo, NTT DATA has business operations in over 50 countries.
Its close partnership with The R&A began in 2013, and throughout the years, it has delivered cutting-edge technology to elevate the fan experience.
NTT DATA has always been committed to using the latest technology to enhance The Open for fans, whether on the course, at home, or on the go. This has been demonstrated in the creation of the NTT DATA Wall in 2014 to the analysis of billions of data points to bring fans real-time insights into the current play, identify trends and tell data driven stories over the four days of the championship.
NTT DATA is now in its 10th year as the official patron and IT provider for the world's oldest golf tournament and is excited to once again be bringing ground-breaking innovation. Not only will new technologies be brought to The Open this year, but NTT DATA is also pleased to announce its inaugural sponsorship of the AIG Women's Open, the most international major in women's golf and one of the premier Championships in the game.
Rolex is proud to be a Patron of The Open and recognises the precision, skill and excellence required to be a Champion - values shared by Rolex.
Inaugurated in 1860, The Open is golf’s most venerable Major Championship and the honour of raising the Claret Jug attracts the widest international field of the four Majors.
Loch Lomond Whiskies are an award-winning scotch whisky from the highlands of Scotland and are proud to be the Official Spirit of The Open.
The Loch Lomond distillery is one of the most innovative single malt distilleries in Scotland with a rich heritage of whisky-making dating back to 1814. With a growing reputation, the distillery has recently won “the most awarded distillery” at the globally renowned San Francisco World Spirits Competition 2023, picking up multiple Double Gold and Gold Awards for its collection of malt whisky brands.
Situated near the banks of Loch Lomond, it takes its name from the most picturesque and famous of all Scotland’s lochs – often referred to as one of the world’s natural wonders. To celebrate Loch Lomond Whiskies’ partnership with The Open, our Master Blender Michael Henry has created a unique range of Open Limited Editions, each a unique single malt showcasing the amazing spirit produced at the Loch Lomond Distillery.
We are proud to be the official Spirit of The Open which recognises the incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. As a brand, we are committed to supporting The Open and golf on a global scale.
Shepherd Neame is delighted to be the Official Supplier for The 152nd Open.
The Kentish brewer and pub operator has been based in the market town of Faversham for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber Ale, which carries the Royal Warrant, its diverse portfolio includes the award-winning Whitstable Bay Pale Ale which will be on offer at Royal Troon.
It also brews premium Thai lager Singha, the Official Beer of the tournament, under license.
The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.
Official Beer of The Open
SINGHA - THAILAND'S ORIGINAL PREMIUM LAGER
Founded in 1933, Singha has stolen hearts across Thailand and has earned the coveted spot of being the most-loved premium beer in the country. Since Singha’s iconic conception, we have been creating unforgettable experiences for Thais in the Land of Smiles.
In alignment with our mission to become a premium icon both globally and at home in Thailand, Singha beer is now enjoyed in more than 50 countries and counting.
Whether it’s over a big family meal or an intimate get-together with friends, we believe stories are best swapped with a cold, refreshing bottle in hand.
When you enjoy a Singha, you unbottle the joyful Thai spirit and find magic in every second of life.
UPS is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.
UPS is proud to sponsor two of the world’s greatest golf tournaments, The Open and the Masters. Since 2014, UPS has been an International Partner of the Masters, sharing with Augusta National Golf Club a longstanding heritage of offering excellence and delivering value in all that we do. Additionally, UPS is the Official Express Carrier of The Open, trusted by The R&A to reliably transport the Claret Jug across four continents for The Open Qualifying Series events. In 2018, UPS was named Worldwide Supplier of the Ryder Cup.
VisitScotland is a proud Associate of the R&A and a long-time support of The Open. Through its investment in a world-class golf event portfolio, VisitScotland leads the world in an event-driven golf event marketing strategy aimed at growing Scotland’s visitor economy and increasing the economic impact of golf tourism to £325m by 2020. Scotland enjoys a strong affinity with The Open stretching back to the first Championship in 1860, hosting 96 Championships to date and is proud that The Open sits at the heart of its golf portfolio.
VisitScotland is also a strong supporter of women’s golf and has committed to The R&A’s groundbreaking Women in Golf Charter. Through investment in women’s events such as The 2019 Solheim Cup, the AIG Women’s British Open and the Aberdeen Standard Investments Ladies Scottish Open, VisitScotland is committed to supporting the growth of the women’s game at all levels. In 2019 VisitScotland became the first national tourism organisation to launch a golf tourism campaign aimed at the female market, titled #HerScotland.
For more information see www.visitscotland.com/golf